Listen "AI will change EVERYTHING!"
Episode Synopsis
Business and Digital Marketing Consultant Len Ward is In the Queue telling Mike "AI will destroy every fabric of Marketing" as we know it. Len gives his deep insight on the impact of AI on business and employees based on his 26 + year's of experience.Len Ward is a Digital Strategist, Business Consultant and Managing Partner & Head of AI for Commexis. linkedin.com/company/commexis/Mike Schiano (host)Len Ward (guest, entrepreneur, business consultant, digital marketing expert)Key Topics Discussed:AI Adoption and ImpactAI has exploded in the past 12 monthsAccessibility and quick user adaptationAI is changing marketing fundamentallyMarketing TransformationMarketing will be disrupted by AIFuture involves bot-to-bot negotiationsBrand marketing and human influence will remain relevantWorkforce DisplacementAI will impact workers across all age groupsPotential for mass layoffs in repetitive jobsMarketing industry likely to be first significantly affectedBusiness Preparedness for AIThree types of business owners: a) Actively researching and implementing AI b) Aware but overwhelmed c) Fearful of potential business eliminationAI Implementation StrategyOrganize and digitize company contentCreate a blueprint based on processes and systemsAutomate repetitive tasksMove from search-and-retrieve to problem-solving approachFuture of AI CompaniesExisting tech giants will remain playersPotential for small, agile 5-person companies to become billion-dollar enterprisesFocus on innovative leaders and their potentialAction Items:Digitize and organize company contentExplore AI implementation in business processesStay informed about AI developments
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