Commodities are foods found in their natural raw state
Processed food or CPG (consumer packaged goods) are far from natural or raw.
Commodities fall under the jurisdiction of the USDA. CPG rather are governed by the FTC (federal trade commission)
 
Here lies a problem - a huge problem!
The USDA does not allow commodidies to compare themselves or make claims. An egg cannot say it is better than a keto bomb.
The FTC DOES allow comparison and it also allow some degree of claims. A processed food cant say it cures cancer but it can say "meat is bad" and our Impossible burger is heart healthy
 
Its a problem
Commodities cannot counter claim or offer evidence or their superiority, nor do they have the money to fund tha studies that the processed foods companies run.
This allows for false claims, inaccurate comparisons - meanwhile the commodities slighted cant do a thing about it - there is no recourse
 
Muscle Month starts on March 31 and in that program I will be discussing in depth protein and its essential role in muscle building.
Eggs, fish, poultry and meat are such commodities that have no voice.
It is no wonder that so many people have been swayed away from animal protein and towards "plant based" (which is usually PROCESSED FOOD)
In this episode of Midlife Mayhem I talk about the unfairness or it all, coupled with food preferences and the never ending cycle of food bias.
 
I hope you enjoy 
To find out more about Muscle Month please go to www.musclemonth.com
 
To find out more about me and my coaching www.theshrinkshop.com
To contact me directly [email protected]
To find me on social media please look for @theshrinkshop
or Joanne Lee Cornish on Youtube
 
 

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