FULL SHOW NOTEShttps://podcast.nz365guy.com/57Running the most successful ISV and becoming a market leader Mike’s career journey and ClickDimensions’ successful growth Keys to building engagement with a wide partner base Strategies for developing a strong partner engagement focus Technology and strategy changes in Microsoft Running an effective marketing program Producing content to meet the soft skills of using ClickDimensionsAdapting technology to changing marketing trendsMachine learning and artificial intelligence Creating staff culture in the companyTransitioning from a start-up organization to a mature organizationBooks MentionedRadical Candor by Kim Scott – https://amzn.to/2CS78JA ResourcesGoogle Adwords – https://adwords.google.com/video Common Data Service – https://docs.microsoft.com/en-us/common-data-service/  Dynamics 365 for Marketing – https://dynamics.microsoft.com/en-us/marketing/overview/  Azure Machine Learning Studio – https://azure.microsoft.com/en-us/services/machine-learning-studio/ Microsoft AI – https://www.microsoft.com/en-us/ai  Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoptionSupport the showIf you want to get in touch with me, you can message me here on Linkedin.Thanks for listening 🚀 - Mark Smith

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