ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Your Front Door Has Moved (and It Doesn’t Have Your Logo on It)"
Episode Synopsis
Patients are no longer entering care through the doors traditional health systems control. This episode explores how retail brands, pharma platforms, and digital experiences are becoming the new “front doors,” transferring trust and reshaping where care journeys begin. We look at what this shift means for partnerships, brand equity, and how healthcare organizations must adapt to stay relevant at the first point of engagement.
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