The Micro-Influencer Mirage: Selling Products with a Pint-Sized Audience

Micro-Fame Madness: Living Large with Tiny Audiences
18/08/2025 9 min
The Micro-Influencer Mirage: Selling Products with a Pint-Sized Audience

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Episode Synopsis

In this episode, we delve into the world of micro-influencers, individuals who, despite their small following, have found a way to monetize their online presence. We'll explore how these individuals navigate brand partnerships, the psychology behind their followers' purchasing decisions, and the impact of this new form of marketing on both consumers and the advertising industry.

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