Today my guest is Tim Leon. Tim is a brand and marketing communications expert at Geile/Leon Marketing Communications, his recent conversations have been around Return on Empathy(ROE) in marketing.
[00:01 – 13:48] Return on Empathy
I welcome Tim Leon, to the show
Tim talks about the concept of Return on Empathy
Consumers’ preference for brands and marketing that shows empathy to people
Tim’s thoughts on customer service

[13:49 – 21:11] Fun Questions with Tim
Why Tim got a BS in Agricultural Economics
Acts of Kindness Tim has given, received, or witnessed recently
Let people know if you’re not interested



[21:12 – 22:26] Closing Segment
Connect and Learn more about Tim
See Links Below



Final Words

 
Tweetable Quotes:
“Let people know you’re not interested. Having a note back, even if it’s a no thanks is so much better than no notes or a rude no.” - Tim Leon
“Brands could, should increase, incorporate more empathy into their marketing efforts.” - Tim Leon
“We can come up with the greatest brand positioning in the world, but internally you have to get your employees behind it and believe in it.” - Tim Leon
“Bad customer service can ruin all the work we’ve done to get a brand launched.” - Tim Leon
“Consumers want brands to have a response to things that happen in society.” - Tim Leon
 
Resources Mentioned:
Geile/Leon
University of Missouri 

 
Connect with Tim, visit their website https://geileon.com/ 
 
To know more, you can connect with me on LinkedIn, Instagram, Facebook, and Twitter. Also, visit my website https://100thmm.com/ to learn more about getting your free social media marketing consultation! 
I want to know more about you! Email me at [email protected] 
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