Hollisters Rivals Collection features star college football players like Bryce Underwood, DJ Lagway, Tommy Castellanos, Carnell Tate, Colin Simmons, and Julian Humphrey. These athletes collaborated with Hollister designers to create unique products using Feel Good Fleece. Theyve actively helped design their own items, choosing colors, styles, fits, and graphics. The collection promotes rivalries, with players participating in combined photo shoots and marketing efforts. Bryce Underwood, with a NIL valuation of three million dollars, is a key part of this campaign, having already secured partnerships with Celsius and Beats by Dre.The Daily News Now! - Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.

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