Episode Synopsis "Not Everything That Counts Can Be Counted - Talking Attribution Measurement with Appsflyer"
Appsflyer's General Manager for IN/SEA/ANZ, Sanjay Trisal joins us for a candid conversation on how attribution and measurement are changing with iOS 14.5, app usage trends emerging in India since the pandemic, and how the app ecosystem is changing across IN and SEA.
Listen "Not Everything That Counts Can Be Counted - Talking Attribution Measurement with Appsflyer"
More episodes of the podcast Mic'd Up with MAAS
- Mic’d Up With MAAS Episode : Modern Day Brand-Building With Anish Daryani
- Modern-Day Brand Building With Anish Daryani
- FoodTech & Festivities : How Brands Deck Up for the Festive Season
- Exploring the workings of a European Ad Agency
- Solving the Latin American Mobile Growth Puzzle with RocketLab
- Shamanth Rao Unveils the New Mobile World Order
- Zipping Through Q-Commerce Trends With Zepto
- Cracking the New Age FinTech UA Code in Southeast Asia
- Talking Business and Tech Trends in Advertising with Affle Leadership - Charles Yong
- Talking Business and Tech Trends in Advertising with Affle Leadership - Anuj Kumar
- Deciphering the App Ecosystem of the New Normal with AppTweak
- Tracing the Startup Growth Curve in Vietnam with Infina.vn
- Navigating the Mind of the Indian Festive Shopper
- Making a Mark in North America & Asia - Untangling the Global UA Puzzle
- A lot can happen over Cachaças - visiting the Latin American mobile advertising market
- Decrypting the Curious Case of Cryptocurrency in India
- Education Has a Tech Makeover - And It's Here to Stay!
- Not Everything That Counts Can Be Counted - Talking Attribution Measurement with Appsflyer
- The Changing Landscape of Fantasy Gaming in India and Opportunities for UA
- Debunking Myths of Mobile User Acquisition in Africa
- Decoding the German App Ecosystem and Mobile UA in a Post-Covid World
- Demystifying Mobile Advertising in 2021