Not Everything That Counts Can Be Counted - Talking Attribution Measurement with Appsflyer

25/05/2021 34 min
Not Everything That Counts Can Be Counted - Talking Attribution Measurement with Appsflyer

Listen "Not Everything That Counts Can Be Counted - Talking Attribution Measurement with Appsflyer"

Episode Synopsis

Appsflyer's General Manager for IN/SEA/ANZ, Sanjay Trisal joins us for a candid conversation on how attribution and measurement are changing with iOS 14.5, app usage trends emerging in India since the pandemic, and how the app ecosystem is changing across IN and SEA.