One of the best ways to use content effectively is to repurpose it. So, that's what we're doing with this episode of Messaging on a Mission. The same content will also air in an episode of the Relish This! podcast! Relish This! Host Stu Swineford and Messaging on a Mission Host Douglas Spencer talk about all the opportunities content marketing presents mission-driven organizations.   Key Takeaways:   For the best search engine optimization (SEO), start with the audience in mind and make sure that you're writing for them, that you're creating valuable information and valuable materials.   Content has to be dynamic, it has to be useful and it has to speak to your audiences in new ways.   Set content goals that are realistic and achievable.   Creating community is critical: before and after the first transaction.   Get someone to help you step outside of your world and figure out your organization's value proposition. That is also an investment in your content because it allows you to stay on message.   One tip to find content: Take a second and pause and think about one thing about your work that you know but not everyone else might understand.   Your employees, no matter what you do, have to have the same messaging with each other and with the people that they interact with, that you do in your more traditional marketing. Why? Because consistency is massively important.     Useful Links: Relish Studio, https://relishstudio.com/ Stu Swineford, [email protected]   Spencer Brenneman, https://spencerbrenneman.com Douglas Spencer, [email protected]

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