How Vitality Bowls sets itself apart in a crowded fast-casual field

20/01/2022 24 min

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Episode Synopsis

Tara Gilad and her husband Roy were pioneers in the now trendy bowl segment, launching their superfoods café 10 years ago, before many consumers even knew how to pronounce acai. Their daughter, who was born with severe allergies, was the inspiration for the healthy concept, and the chain has since grown to 146 locations.

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