COMMITMENT & CONSISTENCY IN BUSINESSThe Two C’s of BusinessRemembering what to do and when to do it can be challenging if you are a small business owner. However, it is necessary to be committed and become consistent in your marketing and branding efforts.Bad HabitsWhen you get in a habit of “starting and stopping” with your marketing efforts, you run the risk of several negative possibilities.Don’t Risk Losing Your Loyal FansFirst and foremost, your audience may become disconnected from you “the talent” and or your product. In other words, even if they value your talent, product, or service, your negligence causes them to disconnect from you all together.

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