When it comes to long-term success, nothing moves the needle quite like exposure to the equity markets. For most professionals, the sweet spot for taking on that market risk happens in their 30s and 40s—when income is steady, savings are growing, and there's still plenty of time to ride out volatility. But for MedSpa owners, that window looks different. The mix of business ramp-up, higher reinvestment needs, and a potential plan to exit or semi-retire sooner means the equity sweet spot is more compressed—but arguably even more important. It's in those high-earning, high-growth years where leaning into equities—despite market risk—can be critical to building a personal cushion strong enough to weather revenue swings, staffing changes, and the unpredictability that comes with running a consumer-driven aesthetics business. You can find show notes, resources and more at: https://medspafinancial.com

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