Unlock the secrets of building a successful business with Drew Glover, co-founder of Fiat Growth and general partner at Fiat Ventures. Drew's journey from growing up in the Bay Area and attending UC Berkeley to making a significant impact in the venture capital world is nothing short of inspiring. Alongside co-founder Alex Harris, Drew has identified groundbreaking opportunities in the fintech space, focusing on improving financial health for underserved populations. Learn how they evolved from a growth consultancy into a venture fund by securing unique contractual rights to invest in the companies they advised, creating a perfect blend of consultancy and investment.Shift your perspective on tech investments as Drew delves into the transition from consumer-focused strategies to B2B and B2B2C infrastructure investing. Discover why businesses are now prioritizing fewer, more significant partnerships over mass user acquisition to achieve product-market fit more rapidly. We also explore the role of data analytics in modern marketing and the transformative power of AI. From enhancing customer service at companies like Klarna to making AI tools accessible to small businesses, Drew shares insights from recent discussions with Congress, shedding light on the future of marketing technology.Financial literacy and wealth management are more critical than ever with the impending wealth transfer from baby boomers. Drew highlights the importance of financial education for younger generations and the role fintech solutions play in supporting diverse populations. Whether you're aiming to build a venture-backed company or a successful bootstrapped business, Drew offers invaluable advice on assembling an exceptional team, crafting a compelling vision, and mastering early-stage sales. Tune in for a wealth of knowledge and an inspiring mantra about the power of creating the life you want.This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.

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