34/ Aug 25: Appetite for Appvertising

Media Intelligence
25/08/2022 42 min Episodio 34

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Episode Synopsis

The northern hemisphere summer may be slowing down, but what about the pace of ad-spending among primarily digital businesses? We get into the numbers for 'Digital Endemics' and find a specific sector bucking the trends. Also: in the age-old debate between brand and performance, where are marketers currently focused and why? Plus: the love/hate triangle between AppLovin, Unity, and IronSource. And: Sean Cunningham, President and CEO of the Video Advertising Bureau (VAB), joins the podcast to discuss the future of video measurement.
Related links:

https://www.groupm.com/digital-endemic-businesses-2022-2nd-quarter-takeaways/
https://thevab.com/about

Music credit: Joseph McDade

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