After a white-knuckle first half of the year, the meat alternatives sector stares down the rest of calendar 2025 from a position of retail weakness. Sales trends that seemed poised to turn positive again at the end of last year, didn’t materialize, and dour consumer sentiment could easily drown other, more optimistic economic indicators.Chris DuBois, Circana’s executive vice president and Perimeter Practice Leader, once again brings his insights to MeatingPod, discussing what’s happened so far this year, what he expects for the rest of 2025, and how alternative meat processors can be position themselves for retail sale now.

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