Several companies across several continents are blazing a trail to a future cultivated meat market for consumers — and they’ve run into slippery slopes and rock slides. One company that has run into fewer obstacles is Australia’s Vow. Known for adding a dollop of showmanship to its hard-core R&D, Vow is both producing a product that’s consistently available on the market and promising new announcements in the near future. Vow CEO George Peppou joined MeatingPod from Australia to discuss the cultivated meat business in general, and Vow’s business in particular. 

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