Most food producers don't know how to work with wholesalers and get their product sold after it hits the shelf. But Allison - Alli - Ball does. Her background was working with San Francisco based Bi-Rite, a family company since 1940, choosing the right products for a grocer and getting them to fly off the shelf. Her in the trenches work changed when the company expanded and she spent more time working with financial statements than products. Her most frequently asked question is obviously, "How do I get into Bi-Rite?", but she quickly directs the producer to understanding their category and where they fit with competition. And mistakes are costly, so her advice is incredibly valuable. Alli's background is working with the grocer, not product development, so her clients are either in production or just ready. She thinks about why the consumer will pull out their wallet and buy that particular product rather than a competitor, and that thinking through process is what makes her clients successful. It's the emotional element that' is the "secret" that she knows.
"Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall
We record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.
Audio engineer, mixer and podcast editor is Allon Beausoleil
Show logo was designed by Anton Kimball of Kimball Design
Website was designed by Cameron Grimes
Production assistant is Chelsea Lancaster
10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes
Listen to the "Masoni and Marshall the meaningful marketplace" live on-air every Friday at 9:00am pacific time on Startup Radio Network at startupradionetwork.com
Thank you for listening to The Meaningful Marketplace Podcast with your hosts, Sarah Masoni of Oregon State University's Food Innovation Center and Sarah Marshall, owner of Marshall's Haute Sauce. Connect with us on Instagram @meaningfulmarketplacepodcast. Call our hotline with questions for Sarah and Sarah at 503-395-8858. If you want to support our show, write us a review, share episodes with friends, or subscribe to our Patreon.Producer: Sarah Marshall of The Joy of Creation Production HouseAudio engineer, mixer, and podcast editor: Haley Bowers Show logo design: Anton Kimball of Kimball Design Production Coordinators: Dave Drusky

Ver todos los episodios