Yuhki, CPO of Figma on accelerating PLG with 'user love'

McKinsey on Building Products
03/01/2025 23 min Temporada 2 Episodio 6
Yuhki, CPO of Figma on accelerating PLG with 'user love'

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Episode Synopsis

In this episode of McKinsey on Building Products, host Rikki Singh and Yuhki Yamashita, CPO of Figma, explore building user-obsessed products and the future of design. They delve into key elements of creating a PLG flywheel, importance of community in fostering product adoption, and the transformative impact of generative AI on product development.See www.mckinsey.com/privacy-policy for privacy information

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