In this episode of Monument Matters, host Mike Johns speaks with Brad Myers and Cristine Bouwkamp about MBNA’s updated PR Toolkit—an essential resource for helping monument builders connect with their communities. This guide goes beyond marketing tips, offering strategies for meaningful engagement, reputation management, crisis communication, and using technology to reach today’s families. With practical checklists and clear steps, the toolkit empowers small businesses to share their story, build trust, and become known as local leaders in memorialization.
Chapters
(00:00:05) - Monument Matters(00:01:30) - The MB News Toolkit(00:02:05) - MB&A's Public Relations and Advertising Toolkit(00:03:29) - The Monument Builder's Marketing Toolkit(00:05:13) - What are the challenges facing the monument builders?(00:06:45) - The Monument Builder's Toolkit(00:09:36) - The Monument Business Marketing Toolkit(00:12:07) - The Strategic Marketing Toolkit(00:16:58) - Crisis Communication Toolkit(00:18:08) - The In-House PR and Marketing Toolkit(00:19:47) - MBNA Marketing Toolkit(00:22:20) - The MBNA Marketing Committee(00:25:59) - Monument Matters

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