This week on the Maximize Business Value podcast, host Tom Bronson chats with Greg Stanley, President of Accelerant Consultants. Greg works with small and medium-sized companies to unlock their growth potential by optimizing their revenue functions, creating more new sales opportunities and increasing their valuations. Tom and Greg clarify the differences between revenue function optimization, marketing consulting and sales training, and offer a unique perspective on growth, exit planning and intentionality. Listen now to hear about “sprinkling brand dust” and Tom’s bonus question to listeners!Greg Stanley has had a career of over 25 years in business and community leadership.  Prior to launching Accelerant Consultants in 2017, Greg built practices, sales and marketing teams and channel relationships for Support Net, Arrow Electronics, PwC and SmartIT.  While at PwC, Greg helped build a technology security practice before building a marketing and sales team from the ground up for the Indiana, Ohio and Kentucky region.  Greg served on the seven partner leadership council for PwC and had strategy and revenue responsibility for over $325 million.  It is this set of experiences that gives Greg a unique understanding for leadership, strategy, sales and marketing in both small and large company environments that he leverages for the benefit of his clients. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lMastery Partners Elevating Businesses to Achieve The Business Owner’s Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit. Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner’s definition of his or her dream exit. Mastery has developed a 4-Step Process to help business owners achieve their dreams. STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey! CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.

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