IN THIS EPISODE… How can service-based businesses like roofing companies stand out in a competitive market and connect meaningfully with customers? In today's episode of Matters of Creative, Katie Bylak (KB) interviews Leon Sariah, Digital Marketing Manager at Aspen Contracting, about transforming the roofing industry through cutting-edge digital strategies. Leon shares his 19-year journey from internet marketing pioneer to roofing industry digital innovator, revealing how technology, employee-generated content, and community engagement can redefine a traditional service business. Leon's journey demonstrates that with creativity, technological savvy, and a commitment to community, even traditional industries can become dynamic, customer-centric businesses.   ABOUT OUR GUEST: Leon Sariah has been a digital marketer for over 19 years, starting way back when it was simply called Internet Marketing. With a degree in Telecommunications Management and an MBA, Leon has supported digital marketing projects for major businesses including Massage Heights, Amazing Lash Studio, and American Family Insurance. For the past 5 years, he's worked for Aspen Contracting, the nation's number one rated roofing company, and is currently in the role of Talent Acquisition and Business Development Manager. In his position, he carries out digital marketing campaigns and makes lead connections for both potential customers and employees. When he's not analyzing regional lead generation techniques or hammering out digital campaign details for Aspen, Leon runs his own marketing company, Sariah Marketing.   LEARN MORE ABOUT ASPEN CONTRACTING & LEON SARIAH:   Leon Sariah on LinkedIn Aspen Contracting on LinkedIn Sariah Marketing on LinkedIn Aspen Contracting: Instagram | Website | Facebook Aspen Contracting on YouTube

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