Follow my WordPress newsletter https://thewpminute.com/subscribeBen Fox co-founder of FlowPress, WPUniversity.com and Sidekick.pro shares smart ideas about pricing, building a team and having a greater vision for his new product offering.

Embrace and address the challenge of pricing your new product by talking directly to your prospective customers to fine tune your offering to the needs of your different customer segments.
Build a successful, sustainable product by finding engineers that are dedicated to your project and will stick with you for more than just the product launch.
Even if you start building a product around needs in the WordPress universe, consider if your idea has application beyond the WordPress circle.


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What happened during the conversation between Matt and Ben
(times correspond to video)
2:10 What’s happening with WPUniversity?
3:30 How do you balance your time between client services, product development and new business development?
5:10 What was the genesis of the idea for Sidekick Pro?
6:55 How did you set up your partnership?
8:40 What is it like working in an business incubator or accelerator?
11:20 What kind of advice did you get from the accelerator group when WPEngine contacted you?
13:00 How are you setting the pricing for Sidekick Pro?
It’s easier to price on the enterprise level
15:45 How are you getting feedback from customers?
17:30 How are you balancing/managing the customer’s requested features?
19:10 How are you using PivotalTracker to manage your process?
21:45 What is the biggest benefit to using PivotalTracker
23:40 How did you fairly assess what your team was capable of?
28:30 Why is it important to use a Service Level Agreement with clients?
32:00 What is a good way to craft a Service Level Agreement to use with your clients?
36:30 How much detail do you put in your statement of work (before the deposit is paid)?
41:15 How did you decide to reach beyond WordPress with Sidekick Pro?
47:00 What is planned for the EastMeetspress event?
[contact-form subject=’SLAs and contracts’][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Let me know when there is a Matt Report ProCast available about creating service level agreements and contracts’ type=’checkbox’ required=’1’/][/contact-form]
Resources
Ben Fox @benjaminefox
email: [email protected]
Sidekick.pro
FlowPress (there is no website)
WPUniversity.com
New Rainmaker
LeadPages
Event: East Meets Press
Trello
Teamwork
PivitalTracker
Freshdesk
Wave Accounting
Leadin
Acronymns Used
SLA: service Level Agreement
MRR: monthly recurring revenue
SOW: statement of work

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