Welcome back to Mastering eCommerce Marketing with your host, Eitan Koter.Today’s guest is Will Haire, co-founder of BellaVix, a marketplace marketing agency focused on helping brands grow on Amazon and Walmart.Will’s background is full of hands-on experience. He’s helped first-time sellers launch from scratch, and worked with big names like Instant Pot and Wilton to build serious Amazon sales.BellaVix is a Verified Amazon Advertising Partner and part of the Amazon Service Provider Network. That gives Will and his team a close-up view of what actually works for brands of all sizes.In this episode, Will talks about why a boutique, hands-on approach matters, and how being a real partner helps brands succeed.He shares some common mistakes brands make on Amazon, like worrying it will steal sales from their website or ignoring the risk of bad product listings hurting their reputation.Will also breaks down why it’s better to focus on mastering one platform instead of trying to be everywhere at once.Thinking about launching on Amazon? Will shares where to start, how to protect your brand with trademarks and Brand Registry, and which tools are actually worth using for optimization.He also opens up about what drives him: family, faith, and a passion for helping others figure out the Amazon puzzle.Will’s honest about the ups and downs of running an agency, how hard it can be to find the right team, and why he still loves being involved in the day-to-day strategy.Whether you’re just starting out or looking to take your marketplace business to the next level, you’ll find a lot of practical tips and real talk in this episode.Website: https://www.vimmi.net Email us: [email protected] Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Will Haire, CEO & CoFounder at BellaVixWill Haire’s LinkedIn |

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