Welcome to Mastering E-Commerce Marketing! In this episode, Eitan Koter chats with Dan Nikas, the founder of Elite Brands and GearBunch, a business that hit $4 million in its first year. What makes Dan’s story stand out is his journey—he spent 17 years as a homicide detective before transitioning into e-commerce and marketing.Dan shares how his investigative skills helped him succeed in a field he had no prior experience in. He talks about how to identify and connect with the right audience, the importance of trust-building, and why consistent communication matters when growing a business. Dan also explains how to balance paid and organic strategies, how to maximize smaller budgets, and why he believes anyone can learn to succeed in e-commerce.This is an episode packed with practical advice for anyone looking to strengthen their online business or take the first steps into marketing. Let’s get started!Website: https://www.vimmi.net Email us: [email protected] Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Dan Nikas, Owner of Elite Brands and Gearbunch.comLinkedIn Dan Nikas: https://www.linkedin.com/in/dan-nikas-10379665/ Elite Brands: https://www.elitebrands.org/ Gearbunch.com: https://gearbunch.com/ Watch the full Youtube video here:https://youtu.be/R9xYC7rDJwQTakeaways:

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