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Listen "027: Customer Relationship Management"
Episode Synopsis
Ever lost track of a Defence contact, missed a critical follow-up, or scrambled through old emails trying to find who said what months ago? That’s the exact chaos a CRM is designed to eliminate. This episode breaks down the common hurdles in CRM adoption and implementation—especially in the context of Australian Defence infrastructure. We discuss practical strategies, Defence-specific requirements, and feature a firsthand case study with WT Australia to illustrate transformative outcomes.
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019: Garden Island and Maritime Maintenance
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018: Building the Backbone of AUKUS
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