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Listen "Breaking Through the Messy Middle: Scaling Smart and Sustaining Growth"
Episode Synopsis
📌 Episode Summary:
In this episode of Mastering Business Skills, Erin Alli talks to Brad Eisenberg, founder of Be Lean, to talk about the real work of scaling a service-based business—and how to navigate the “messy middle” where growth becomes complex, chaotic, and sometimes overwhelming.
Brad shares his entrepreneurial journey from launching a bike-sharing startup in college to becoming COO of a fast-growing company, and ultimately creating a consulting firm that helps businesses scale with clarity, intention, and the right systems. He breaks down the four essential components of scalability, explains how to avoid shiny-object syndrome, and offers a refreshing take on defining success on your own terms.
In this episode, you’ll learn:
How to scale without sacrificing quality or sanity
Brad’s 4 key pillars of scalability: traction, profit, capacity, and innovation
Why your lived experience always brings value—even if you feel like you're starting from scratch
How to approach business growth as a series of small, smart experiments
What success really looks like when you’re building a business that works for you (not the other way around)
🎧 Listen to the full episode here:
🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/mastering-business-skills/id1817446208
🔗 Spotify: https://open.spotify.com/show/3pA7iQAoo2gvhBGnjPpIr8
🔗 YouTube: https://www.youtube.com/channel/UCzFg-Yn62awp-lzhJ_5blXg
Connect with Brad:
Website: https://www.beleanbusiness.com
LinkedIn: https://www.linkedin.com/in/brad-eisenberg/
If you liked this episode, subscribe so you always see the new releases!
In this episode of Mastering Business Skills, Erin Alli talks to Brad Eisenberg, founder of Be Lean, to talk about the real work of scaling a service-based business—and how to navigate the “messy middle” where growth becomes complex, chaotic, and sometimes overwhelming.
Brad shares his entrepreneurial journey from launching a bike-sharing startup in college to becoming COO of a fast-growing company, and ultimately creating a consulting firm that helps businesses scale with clarity, intention, and the right systems. He breaks down the four essential components of scalability, explains how to avoid shiny-object syndrome, and offers a refreshing take on defining success on your own terms.
In this episode, you’ll learn:
How to scale without sacrificing quality or sanity
Brad’s 4 key pillars of scalability: traction, profit, capacity, and innovation
Why your lived experience always brings value—even if you feel like you're starting from scratch
How to approach business growth as a series of small, smart experiments
What success really looks like when you’re building a business that works for you (not the other way around)
🎧 Listen to the full episode here:
🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/mastering-business-skills/id1817446208
🔗 Spotify: https://open.spotify.com/show/3pA7iQAoo2gvhBGnjPpIr8
🔗 YouTube: https://www.youtube.com/channel/UCzFg-Yn62awp-lzhJ_5blXg
Connect with Brad:
Website: https://www.beleanbusiness.com
LinkedIn: https://www.linkedin.com/in/brad-eisenberg/
If you liked this episode, subscribe so you always see the new releases!
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