The Friday 15 crew is off this week for the long holiday weekend, but we wanted to share a recent Fireside Chat we held with Shannon Zonca, the Senior Director – Contract eCommerce at MillerKnoll, and Rob Richardson, the Senior Digital Product Manager at MillerKnoll, about how a manufacturer can grow its digital business without creating issues around channel conflict.
In this new interview, you’ll hear more about:
How a manufacturer can take advantage of their dealer network to grow their online sales.
The opportunities – and pitfalls to avoid – of growing your digital business internationally.
How to use your customers and distribution partners to help create your product roadmap.
Why “share of wallet” may be the most useful metric to take the temperature of your digital business. 

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