Mass Appeal

Mass Appeal

Por: adjoe
Mass Appeal is a podcast connecting you with the top players in the mobile app economy. App marketing and monetization trends are everywhere, all at once. Our guests break down the winning strategies for how to build apps that monetize, market, and appeal to the masses.

This industry just got noisier! Subscribe and join us every other week as our host Tommy Yannopoulos talks to leaders, CMOs, and CEOs of successful mobile apps. The Mass Appeal podcast is brought to you by adjoe, mobile app monetization and growth specialists. Available on adjoe.io/blog/.
31 episodios disponibles

Latest episodes of the podcast Mass Appeal

#31. Learning the Language of Loyalty: CRM Strategies from Babbel - Alejandro Hernandez (Babbel) 04/06/2025
#30. Keeping Crypto Investing Fun: Inside Product Development at EmberFund - Trishul Patel (EmberFund) 21/05/2025
#29. Product-Market Remix: How Discotech Found Its Gen Z Groove - Ian Chen (discotech) 30/04/2025
#28. The Network Effect: How to Grow a Company Organically - Rodney Williams (SoLo Funds) 26/03/2025
#27. Building a Loyalty Rewards Coalition with 200+ Brands - Wei Tak “Tuck” Nyou (Loyalty Marketing, Inc) 12/03/2025
#26. Gamifying Fashion: How BELLEMINT Is Changing the Game for Fashion Lovers - Amanda Lulewicz (Muus Collective) 26/02/2025
#25. Deconstructing AI for Beginners - Bani Malhotra (Walmart) 12/02/2025
#24. How to Leverage AI for Growth Marketing - Norman Nielsen (Omio) 29/01/2025
#23. Democratizing Mobile Programmatic Advertising for All - Tomás Yacachury (Kayzen) 15/01/2025
#22. Walking into Success: Inside the Growth of Macadam - Benjamin Daudignac (Macadam) 01/01/2025
#21. Holiday Season Insights for Mobile App Advertising - Seema Shah (Sensor Tower) 11/12/2024
#20. Marketing Management Tips for Large Portfolios of Apps - Ekaterina Samohovets (AIBY) 27/11/2024
#19. The Growth Potential of Niche Apps: BlueThrone's Approach to Acquisitions - Josh Peleg (BlueThrone) 13/11/2024
#18. Building Human Connection Through Mobile Puzzle Games - Anastasia Zaiceva (ZiMad) 11/09/2024
#17. The Symbiotic World Behind an Arcade App’s Success - Diego Kafie (Playbite) 28/08/2024
#16. Affordable Life for All: The Story of an App with Good Intentions - Akshay Krishnaiah (Beem) 14/08/2024
#15. How Loyalty Programs Can Help Monetize Apps - Alex Saul (Loyalty Expert) 31/07/2024
#14. Re-Engagement Strategies to Stay Competitive in the Transportation App Vertical - Bruno Rodrigues (FREENOW) 19/06/2024
#13. Data-Driven Dining: Loyalty and Customer Engagement Strategies for Restaurant Apps - Kevin Nemeth (Authentic Restaurant Brands) 05/06/2024
#12. How to Acquire Subscribers to Your Brand’s App - Tobi Lüder (Delivery Hero) 08/05/2024
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