Borrowed Authority, Big Audience

08/10/2025 1 min

Listen "Borrowed Authority, Big Audience"

Episode Synopsis

Why build an audience one follower at a time when you can tap into millions? In this sharp, strategic short, we break down the high-level marketing concept of "borrowing traffic." Discover the fastest shortcut to a Big Audience by strategically leveraging the credibility and platform of others. This is about more than just growth; it's about instantly gaining Borrowed Authority to position yourself as an expert. Learn how to partner, guest, and advertise your way to the front of the line.