MarTech Unravelled

Por: Fiona Ngaruro
What is MarTech? Why do brands need it? What is the value and  power of MarTech to supercharge your business? Is it a branch of marketing or is it tech?  What skills do you need to excel in MarTech? Where does your organization even begin when it comes to investing in a martech stack or strategy?  What is CRM, CDP, Marketing Automation, Composability?  In this podcast we aim to unravel just what MarTech is with practical conversations from experts from around the world
14 episodios disponibles

Latest episodes of the podcast MarTech Unravelled

AdTech and Talent in Emerging Markets 02/09/2025
Winning Customers in Long Cycle Industries 05/08/2025
The evolution of the CMO Role 30/07/2025
Product Management: The Glue of Great Digital Products 22/07/2025
Making Sense of Data in MarTech 07/05/2025
Digital Marketing: The lifeline for small businesses 28/04/2025
Customer Success: The Overlooked ROI Driver 22/04/2025
AI: The Game Changer for Brands 14/04/2025
The MarTech Stack: Designing & Driving value for your organisation's stack 24/03/2025
Customer Experience (CX) Design 17/03/2025
Brand's Role in MarTech 11/03/2025
What is MarTech? 28/02/2025
Applying lean methodology to drive efficient and effective marketing 24/02/2025
Personalisation 10/02/2025
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