Retailers’ visibility and control of their customer data – from customer experience to supply chain to back office – is now a crucial component of their commercial success. It’s enabled the direct-to-consumer (DTC) trend, increased brands’ ability to operate independently of marketplaces, and well-organized data is the foundational element in marketing personalization.As retailers’ ambitions became more complex over the last 10 years, many new vendors and agencies have sprung up in order to help brands navigate unchartered territory and take advantage of new solutions.In this podcast, Joshua Hudson of Pivotree, shares his insights from 20+years in the data ecommerce space, and explains the crucial role of mater data management and third-party data solutions in helping to unlock brands' true ecommerce potential.In this discussion, we covered:how retailers’ increasingly sophisticated data requirements mean they are more likely to depend on third-party consultants and solutionsthe differing roles of the vendor and agency in this regard, and how vendors can help agencies do their best workthe importance of openness – both of culture and of technical architecture – in enabling vendors and agencies to collaborate around data, and achieve the desired customer outcomes.Listen to the podcast, or read an article based on it here: https://bit.ly/3LCyaI7. Rosenstein Group: martech & ecommerce executive searchRosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.Visit RosensteinGroup.com to find out more.

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