Enjoying the Show? Share Your Experience!In this episode of MarketPulse Pros and Pioneers, we dive deep into the world of brand strategy and growth with Jane Bayler, the mastermind behind the Smart Connector. With over 15 years of experience in media and entertainment, Jane has developed high-impact campaigns for global brands such as British Airways and Coca-Cola. She shares her journey of transforming a flatlining brand identity business into a £6 million success before selling it to Interpublic.Throughout the discussion, Jane opens up about the strategic decisions that led to this growth and offers invaluable advice for business owners looking to do the same. She highlights the importance of aligning your brand with a clear customer persona and discusses the significance of simplicity in messaging. Jane also reveals some of the misconceptions around marketing and brand-building that often trip up businesses.Jane’s insights are not just for large corporations—she explains how small and medium-sized businesses can apply the same principles of branding and marketing to make their mark.  The episode is packed with actionable advice, from understanding your ideal customer to developing a powerful, consistent message that resonates. Jane also introduces the Smart Connector program, aimed at helping businesses and entrepreneurs foster impactful relationships that drive growth.Don’t miss this episode to learn how to simplify your message, connect with your audience, and take your business to the next level.Subscribe to the channel now and make sure you never miss an episode of MarketPulse Pros and Pioneers: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1 Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management. We're a husband and wife team who specialise in helping fascinating people launch amazing podcasts, where we extract all of the content 'juice' by squeezing their episodes and repurposing the clips. We manage podcasts across lots of industries and sectors for our clients, specialising in hosts with ADHD and neurodiversity (like us!) We also work with existing podcasters who just want to get the hard work off their hands, or who are finding the whole process tiring and dull!

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