Content Marketing x Analytics, with Sid Khaitan

29/08/2021 29 min Temporada 2 Episodio 12
Content Marketing x Analytics, with Sid Khaitan

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Episode Synopsis

In this episode I sit down with Sid Khaitan, Director of Content Strategy at Intouch Group. We discuss the value of writing for different stages in the customer funnel, how to get better at writing, and using pathos, ethos, and logos in your content to connect better with customers.
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