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Listen "Advertising Experiments x Marketing Analytics, with Daniel Lederman"
Episode Synopsis
In this exciting and scientific episode, I sat down with Daniel Lederman, Senior Performance Analytics Lead at Roku. We discuss the strengths and weaknesses of incremental measurement of advertising, ghost ads, different methods of marketing experimentation, multi-touch attribution & media mix modeling, and more.
Join the discussion below!
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Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All view are our own.
Join the discussion below!
Twitter | LinkedIn
Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All view are our own.
More episodes of the podcast Marketing x Analytics
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The Power of Industry Data x Marketing Analytics, with Charlie Grinnell | Sponsored by SearchMaster
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Content that Resonates in the Era of AI Slop, with David J Ebner | Sponsored by SearchMaster
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Disruptive Marketing for Scaling Businesses, with Mark Donnigan | Sponsored by SearchMaster
19/10/2025
Bridging Employee Experience x Company Values, with Nader Safinya | Sponsored by SearchMaster
29/09/2025
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