Listen "The Role of Storytelling in Brand Building: Insights from Stephanie McCarty, CMO of Taylor Morrison"
Episode Synopsis
Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's inspiring journey from journalism to leading marketing at a major homebuilder, and learn how she's revolutionizing brand storytelling and consumer engagement in the home construction industry. With insights on innovative digital products, strategic partnerships, and the importance of personal branding, this episode is a must-listen for anyone looking to elevate their marketing game!SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.
More episodes of the podcast Marketing Vanguard
Inside the Mind of a University CMO: Ethan Braden on Turning Texas A&M into a National Brand
05/11/2025
Transforming Heritage Retail Brands from JCPenney to Brooks Brothers with Marisa Thalberg
16/10/2025
Timeless Marketing Principles in the AI Era: A Conversation with Meta's CMO, Alex Schultz
09/10/2025
Building the Future of Marketing Leadership: Insights from Marketing Vanguard's Founding Members
18/09/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.