51 - How To Inspire Collaboration With Your Product Partners (#AMAP)

Marketing Transformed
08/09/2020 29 min
51 - How To Inspire Collaboration With Your Product Partners (#AMAP)

Listen "51 - How To Inspire Collaboration With Your Product Partners (#AMAP)"

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Episode Synopsis

In this episode Samuel Monnie and Chris Lawson explore why the old paradigm of collaboration needs to expand beyond the expected partnerships (ie - of sales and marketing, technology infrastructure and development). They highlight the critical role in a modern business that product and marketing must play - in breaking siloed relationships and ensuring you are truly customer-obsessed.

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