Welcome to Marketing the 912 where we focus on the South Georgia area and provide marketing insight and interviews with local leaders and business owners.In this episode, Jan Southern addresses how businesses can navigate today’s economic uncertainty while continuing to grow. Drawing on her 35 years of marketing experience, she explains why cutting back on marketing is the wrong move and how to stay visible even in challenging times.Jan shares strategies for maintaining brand presence, building customer loyalty, and being “strategically loud” when competitors go quiet. She also highlights the value of email marketing, community involvement, and omnichannel approaches that keep businesses top of mind with customers.TakeawaysCutting back on marketing during tough times puts your business at risk.Consistency builds trust and keeps your brand top of mind.Economic uncertainty can create opportunities for visibility if you stay present.Strategic, value-driven messaging stands out in a crowded market.Omnichannel marketing — online and offline — is key for long-term success.Being “loud” when competitors are quiet gives you a competitive advantage.

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