Episode Synopsis "Marketing Minute: Episode 1: The Downside to Generational Segmentation"

Learn why targeting "Millennials" and other generations won't be as effective for your business as targeting segments within this large group. Learn more about consumer audience segmentation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/pat-mcgraw/message

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• Marketing Minute: Episode 2: B2B Segmentation
• Marketing Minute: Episode 1: The Downside to Generational Segmentation