Marketing Minute: Episode 1: The Downside to Generational Segmentation

01/07/2019 2 min Temporada 1 Episodio 1

Listen "Marketing Minute: Episode 1: The Downside to Generational Segmentation"

Episode Synopsis

Learn why targeting "Millennials" and other generations won't be as effective for your business as targeting segments within this large group. Learn more about consumer audience segmentation.