How Drift Use Marketing Experiments To Achieve Massive Growth - With Guillaume Cabane "G" from Drift

Marketing Strategies Podcast
06/03/2018 43 min Temporada 1 Episodio 2
How Drift Use Marketing Experiments To Achieve Massive Growth - With Guillaume Cabane "G" from Drift

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Episode Synopsis

In this episode I speak with Guillaume Cabane, G to his friends. G is the mad scientist who has worked in the growth team at Mention and Segment before joining Drift as VP of Growth. G loves experimenting with marketing tactics and tech tools. He is also passionate about customer psychology and how provide the best user experience possible. This is a jam packed podcast where we talk marketing history, SaaS tools and marketing strategies.

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