In this episode of the Marketing Spark podcast, host Mark talks to Sam Dunning, co-owner of Web Choice, about the common mistakes that B2B companies make with their websites and how to ensure that a website is a conversion machine. We discuss the importance of planning, messaging, and design when building or relaunching a website. Sam shares his insights on how to optimize the homepage, product page, pricing page, about page, and call-to-actions (CTAs) on a website. We also get into the signs that a company needs to redesign its website and where listeners can learn more about Sam and his work.

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