Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]

Marketing Smarts from MarketingProfs
26 min
Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]

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Episode Synopsis

Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib

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