ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 5: They Clicked, They Left...Now What?"
Episode Synopsis
Your Google Ads and SEO might be working. But if patients click and don’t book, what happens next?
In this episode, we break down why even the most intentional website traffic often doesn’t convert - and how top-performing dental practices use Facebook and Instagram retargeting ads to stay in front of warm leads, build trust, and move them toward booking.
You’ll Learn:
✅ Why “They didn’t book” doesn’t mean “They’re not interested”
✅ How to build a retargeting funnel using Meta’s custom audiences
✅ What messaging works best to convert fence-sitters into new patients
✅ Why this is the highest-ROI campaign most dentists aren’t running
If your Google Ads are driving traffic but not converting, this episode gives you your next move.
In this episode, we break down why even the most intentional website traffic often doesn’t convert - and how top-performing dental practices use Facebook and Instagram retargeting ads to stay in front of warm leads, build trust, and move them toward booking.
You’ll Learn:
✅ Why “They didn’t book” doesn’t mean “They’re not interested”
✅ How to build a retargeting funnel using Meta’s custom audiences
✅ What messaging works best to convert fence-sitters into new patients
✅ Why this is the highest-ROI campaign most dentists aren’t running
If your Google Ads are driving traffic but not converting, this episode gives you your next move.
In God we trust