How do top-performing agencies actually approach creative testing?In this episode of Marketing Mindset, I’m joined by Anze Markovic—founder of Unlock Performance and a seasoned creative strategist who’s worked on campaigns spending well into the 7 figures. How to prioritize messaging angles based on impact and audience sizeWhy iterating on “medium performers” can drive more efficient winsHow to balance client expectations for novelty with performance-driven repetitionWhen to double down—and when to kill a conceptThe underrated power of copywriting in creative success We break down the real workflow behind creative strategy and ad testing:Anze also shares how his team sources and scales UGC, why cross-client benchmarks are essential, and how old-school advertising books still shape his modern playbook.Whether you’re a performance agency, a media buyer, or a founder investing in paid ads—this conversation is a masterclass in thinking like a creative strategist.Follow Colby on LinkedIn: ⁠⁠https://www.linkedin.com/in/colby-flood/⁠⁠Follow Colby on Twitter: ⁠⁠https://twitter.com/Colby__Flood⁠⁠Visit our Agency website: ⁠⁠www.brighterclick.com⁠⁠Learn more about our creative strategy software: ⁠⁠https://www.dataally.ai/⁠

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