Listen "How This Marketer Made $1 Million Selling FREE Books - Derek Tsuboi | Marketing Minds #21"
Episode Synopsis
The Low Ticket Funnel Strategy That Made MILLIONS | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check Out more of Derek Here: https://www.rediscoverdigital.com/rd-homeHey everyone, Aleric here! In this episode of Marketing Minds, I sit down with Derek Tsuboi, managing partner at Rediscover Digital and multi-time Two Comma Club Award winner. Derek shares the exact strategies he used to generate over $1 million in sales from a FREE book funnel - yes, you heard that right, a million dollars from giving away free books!We dive deep into the mechanics of low ticket offers and how they can actually fund your entire ad spend while generating high-quality leads. Derek breaks down his exact funnel structure, including the 35% upsell conversion rate that made this campaign so successful. He reveals why the audiobook upsell at $9.95 was a game-changer and how segmenting buyers into "high quality" and "low quality" buckets based on their purchase behavior led to better backend conversions.One of the biggest insights Derek shares is about ascension - how to move people from low ticket buyers to high ticket clients. His controversial take? Don't wait for people to read your book or complete your course before making your core offer. Most people won't, and if your business model depends on that, you're setting yourself up for failure.We also cover his Facebook Live ad strategy that was getting 3x the reach of regular ads, the specific AI tools he's using for ad copy (spoiler: ChatGPT connected to Google Drive is his winner), and why testing only 10-20% of your budget is the sweet spot for scaling campaigns.Whether you're running paid ads, considering low ticket funnels, or looking to improve your backend conversions, this episode is packed with actionable strategies you can implement immediately.#MarketingMinds #LowTicketFunnels #DigitalMarketing #FacebookAds #SalesFunnels #MarketingStrategy #OnlineMarketing #LeadGeneration #MarketingTips #BusinessGrowthAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Maximizing Upsells and Downsells08:08 Liquidation of Ad Spend: A Game Changer12:13 Navigating the Pitfalls of Low Ticket Offers15:17 Creating a Clear Path to Ascension23:04 Leveraging Facebook Live Ads for Engagement29:30 The Evolution of Facebook Ads32:01 Strategies for Live Video Ads34:52 Optimizing Meta Ads for Success36:37 Harnessing AI in Marketing45:52 Learning from Mistakes in Business
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