Sustainable Marketing - Bridging the Gap Between Consumer and Corporate Mindsets

16/04/2021 38 min Temporada 1 Episodio 2

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Episode Synopsis

In this episode, you will learn about sustainable marketing from the perspectives of Mikkel Larsen, former Chief Transformation Officer at GroupM and experienced marketeer, and Jesper Clement, Associate Professor and Academic Researcher at Copenhagen Business School. Together, they discuss the discrepancy between consumer and corporate mindset, the marketing industry’s role in creating a sustainable future, and much more.