Is Customer Success Broken? Marketers obsess over customer acquisition, but what happens after the sale? Retention and expansion are the real game-changers in B2B success—and Marley Wagner knows exactly how to do it right.In this episode, Adam Helweh sits down with Marley, an expert in customer marketing and digital customer success, to unpack the strategies that keep customers engaged, satisfied, and growing with your brand. From automation and AI to in-product messaging and Slack notifications, Marley reveals how companies can do more with less while creating hyper-personalized customer experiences.They also discuss:Why most B2B companies are failing at post-sale engagementThe #1 mistake marketers make with existing customersHow AI and automation are redefining customer success in 2025The in-app vs. email debate—where should you invest your efforts?How to turn your marketing team into a revenue-driving machineIf you’re in marketing, sales, or customer success—and you want to drive growth without constantly chasing new leads—this episode is packed with insights you can’t afford to miss.02:52 Meet Marley Wagner03:37 Marley's Journey into Marketing05:58 Early Career and Nonprofit Experience07:26 Transition to B2B and Customer Success09:33 Automation in Customer Success12:33 Challenges and Strategies in Customer Success18:39 Consulting and Freelancing in Digital CS20:50 Marketers' Struggle with Existing Customers21:36 Bridging the Gap Between Marketing and Customer Success22:18 Effective Use of Automation Beyond Email22:35 Choosing the Right Channels for Customer Engagement24:56 In-App Engagement and Its Growing Importance27:43 Internal Automation for Customer Success Teams29:37 The Role of AI in Customer Success38:16 Future Trends in Customer Engagement39:52 Predictions for 2025 and Beyond44:56 Conclusion and Final ThoughtsTalk to me: • Twitter: /adamhelweh • LinkedIn: /adamhelweh • Instagram: /adamhelweh • Don't forget to subscribe to my YouTube channel: / adamhelweh Learn more about my digital marketing agency, Secret Sushi:• https://secretsushi.com/

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