Episode Overview: In this episode of “Marketing in the Age of AI,” host Emanuel Rose sits down with entrepreneur Colin McIntosh—founder of Sheets & Giggles and SheetsResume.com—to unpack how AI is reshaping job hunting, brand building, and sustainability. From human-first resumes to an ethical approach to AI (including energy offsets), Colin shares practical strategies for blending innovation with real human value.What You’ll Learn:How to use AI to transform messy “stream-of-consciousness” work histories into crisp, human-friendly resumesWhy simple, plain-spoken language often beats corporate jargon for ATS + human screenersA smart job-search workflow: resume tailoring, cover letters, interview practice, and targeted job matchingWhere humans should stay in the loop—and where AI adds real leverage in hiring and marketingHow to factor sustainability and brand values into AI deployments (including energy-use offsets)Featured Guest: Colin McIntosh — Founder of Sheets & Giggles (sustainably made eucalyptus lyocell bedding) and SheetsResume.com (AI-assisted resume builder, cover letter writer, interview practice, and job matching). He brings a rare mix of recruiting experience, startup chops (Techstars alum), and brand stewardship grounded in ethics and sustainability.Episode Highlights:From Bridgewater to Techstars to launching Sheets & Giggles—and why a “boring legacy space” was the perfect playground for brand + sustainabilityBuilding SheetsResume.com: 500 sign-ups/day, freemium access, and thoughtful policies (no mass-apply spam; human-quality emphasis)The human screener still matters: writing for people, not just ATS filtersAI interview practice that mirrors Colin’s real coaching style (text or voice) and scores answers with actionable feedbackSustainability in AI: revenue-based energy offsets that meaningfully outpace usageA practical framework for AI deployments: skills gaps, team capacity, brand impact, employee goodwill, and customer perceptionConnect and Explore More:Blog post referenced in this episode: https://emanuelrose.com/leveraging-ai-for-sustainable-marketing-strategies-in-todays-era/Host:Emanuel’s website: https://emanuelrose.com/Emanuel’s book “Authentic Marketing in the Age of AI”: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest:Colin McIntosh (Sheets & Giggles / SheetsResume): https://www.linkedin.com/in/colindmcintosh/Sheets & Giggles (bedding): https://sheetsgiggles.com/SheetsResume (resume + cover letters + interview practice + job matching): https://sheetsresume.com/Further Reading or Resources:Ethical AI + sustainability primers (energy usage, offsets, and brand trust):Explore energy-offset programs and decarbonization initiatives: https://www.epa.gov/greenpowerResume writing tips that put humans first (avoid corporate buzzwords, focus on outcomes): create a checklist from your own recent projects and metrics before drafting If this helped you rethink resumes, hiring, or sustainable brand building with AI, subscribe, like, and drop a comment with your biggest takeaway—or the next AI tool you’re testing. And if this episode saved you time, spend that reclaimed hour with friends, family, or outside in nature. 🌲 #AIinBusiness #MarketingStrategy #FutureOfWork #JobSearch #ResumeTips #ATS #InterviewPreparation #SustainableBranding #EthicalAI #StartupLife #SheetsAndGiggles #SheetsResume #MarketingInTheAgeOfAI

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