ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Brick by Brick: Lego's Brand Rebuild"
Episode Synopsis
How did a small plastic brick toy become the world’s most valuable toy brand? How did it survive the onslaught of video games? How did it come back from the brink of financial collapse in 2003. And how does it get away with recasting Darth Vader as a petulant teenager and Voldemort as a grumpy old man? In this episode Jasmine and Piers look at the renaissance of the Lego brand and learn the secrets of its success whilst outing Piers as a committed AFOL!!!
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