Sales strategy and sales tactics are two critical components of a successful sales approach, and they overlap into route marketing.  I’m talking here about Sales – Not Marketing. We’ll discuss route marketing efforts in a separate podcast. Sales Strategy and Sales Tactics each play distinct roles in achieving organizational objectives. While they are closely related, they differ in terms of scope, focus, and time horizon.A sales strategy is the overarching plan that defines the long-term goals and objectives of an organization's sales efforts. It involves a comprehensive and high-level approach to achieving success in the market. Sales strategy is often aligned with the overall business strategy and takes into account factors such as target market, competitive landscape, and the unique value of your service.

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