ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Activating cold audiences and promoting/marketing during natural adversities"
Episode Synopsis
In this episode, Dave and Jay discuss a question from Scott Kay regarding how to warm up a cold audience.
Dave and Jay discuss how to provide value to your audience as at the end of the day, your email or ad campaign is going to be a transaction of your content for their time. Does what you are producing align with your cold audience's needs and will the content provide enough value?
Dave and Jay discuss how to provide value to your audience as at the end of the day, your email or ad campaign is going to be a transaction of your content for their time. Does what you are producing align with your cold audience's needs and will the content provide enough value?
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